Who’s going to crack the code?

We’ve come a long way - but we’re far from the finish line.

The market is ready for a new chapter. Or at least I think it is.

There’s a lot of conversation about open editions and 1/1s this week.

Wherever you land, it feels like the Music NFT community is prone to see a new playbook in the weeks to come.

Think about it. If you want to unlock collecting at scale - we need to build audiences.

But the reality is, we’re all still learning what that means.

It’s no surprise that there’s room for improvement when it comes to platforms like Spotify, TikTok and Instagram.

But how do you thread the needle?

How do you build a fanbase and make collecting an integral part of the process?

These are the questions I’m asking myself - and it feels like everyday we get closer.

That’s part of the reason why I’m hosting a Web3 Manager Launchpad - to help emerging managers build this foundation from the ground up.

If you’re reading this, you’re exactly who I’m talking about.

Web3 is a net-new ballpark.

Artists need help managing their communities. They need help reaching out to collectors. Vetting partnership offers. Strategizing game plans.

And that’s what web3 managers are for.

If this sounds interesting, apply here.

The cohort will be selected this week with sessions starting next week.

Here’s what to watch in the meantime.

Upcoming Drops

1. Project ASTRO - Los Angeles

2. Bloody White x Mija - BEQUIET (Extended)

3. Clear Eyes - Dialogue 4

4. Harry Was Here - Seasons w/ Dutch Melrose

5. DEVAULT - Emphasis

6. Felly - No Tears Left to Cry

7. Contradash - Room Number

8. KarmaVioletta - Without You

9. Madalen Duke - Can’t Stop (with Kevin George)

10. Edwin - For You

11. Blk Orchid - Keep Pushing

12. Elcee the Alchemist - Netflix

13. Valentina Cy - Where the Lobsters Grow

14. Benny Mayne - Droptop Impala

15. Mija - Just Enough

Freshly Minted

1. Charm Taylor - Honey

2. Rence - Trebuchet

3. LXVI - What You Need

4. Bloomy - Born 2 Die

5. God’s Love - Sweets Remix

6. The Park - Special

7. Calli - Crazy

8. Alec King - That’s a Wrap

9. Buku - No More

10. Sara Phillips - Better When it Ends

11. RŌHKI - VOODOO Visualizer

Top Stories

Billboard Shares Top Drops from December

Billboard shares top Music NFT collections from December

BeetsDAO Announces Metamorphic

BeetsDAO announces a fully-immersive album from Niall Daily

Decent Launches Explore Page

Decent shares an explore page to better track collections

Project Astro Launches

Project ASTRO debuts with a new Music NFT burn feature.

Campfire Announces Art Basel Compilation

Campfire shares plans to mint a collection from the songs created at Art Basel

Daniel Allan on Proof Podcast

Daniel joins Kevin Rose and Adam D’Augelli for an episode on Proof Podcast.

Hearts Announces LA Album

Hearts shares plans to record an album in LA

Adam Levy Shares Mint Season 7

Levychain drops the Season 7 lineup

Hume Collective Worlds Apart

Catch up on Angelbaby’s origins and meet Clio.

Bonus Reads

1. Daniel Allan - What Now

2. Broke Investor - Fresh Mints Vol 7

3. NFTNow x Swan Sit - More than the NFT

4. LATASHA - Women in web3

5. Music Ben - Value of Music

6. Terrell Jones - Year of the Artist

7. ROHKI - Voodoo Visualizer

This Week in Music NFTs is free to subscribe. Follow me to stay up with the latest!

Disclosure: I am an investor in Decent and Hume. I am a collector of ASTRO and many of the songs mentioned in Freshly Minted.